Speaker: Florian Pihs, Digtal Planner, Blogger & Beijing WAW Host

Topic: Testing at the core of digital optimization

In my post on "Landing Page Optimization" in early 2008 I have made point that is still almost unanimously ignored in developing websites in China.

 The most effective way to an optimized landing page is testing,
but testing itself comes as one part of part of an
effective optimization process."

I would like to take this opportunity to reprise this post in a presentation. My objective is to help all attendees to take a fresh look at their web analytics and optimization process and come away with new ideas on how to make it work better. I will propose an analytics framework that is applicable to all web analytics tools and companies of all sizes and provide some tips on how to make it work in practice.

Please join me and more than 30 other web analytics enthusiasts to learn about web analytics, meet other webenthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to:

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable.

Address:
Lugas Villa (Description and Map)
朝阳区三里屯北街41号同里后
7 Sanlitun North Street, (right behind '3.3 Plaza' in Sanlitun) 

Schedule:
19:45 - Door open
20:15 - 20:45 Presentation
20:45 - 21:00 Q&A Session
21:00 - 22:00 Networking 

Looking forward to meeting you on Wednesday May 13th

Florian Pihs -
Planner Strategy and Innovation MRM Worldwide, Beijin
Blogger and Beijing WAW host 

Email: florianpihs@gmail.com
Mobile: 13401191916